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Expanding Printing Business With Personalized Products

Have you ever save money for weeks to buy a new shirt but you also realized that your friend has the same one? I know that is a disappointing situation. That’s why people now like to go with the personalized products and in fact, people are highly valuing it. The research from Deloitte shows that 40% of consumers between the ages of 16 and 30 interested in the personalized goods and services and 71% of which stated that they are ready to buy these products with higher price.

By providing shoppers the active designers which allow them to design their own products, you can significantly increase your revenue and improve your customer loyalty. This trend has been proved by an increasing number of businesses who adopting this approach, even the new businesses.

Successful Examples


Generation Tux is a company that allows customers go to their site to rent tuxedo, their customers also can customize and visualize tuxedos through their website in real time. By offering the customize system, Generation Tux have conversion rate ten times higher than the average eCommerce site and they also revealed that 90% of their orders have been placed through GenTux Studio configurator.


Puma is one of the biggest brands for sport clothes. They are exclusive supplier of the Arsenal’s jersey, a very famous Premier League club. Puma allows their customers buy the customized shirt with name of customer on it. The result is very impressed, the customized jerseys account for 60% of total sales while premium jerseys represent 30 % of these sales.

With big retailers, the future of brand differentiation depends on the personalized shopping because it creates a unique shopping experience via the customization program. According to Forrester Research, more than 30% of organizations confirmed that “making the customer experience as personalized and relevant as possible” is a top priority of their business.

Key Performance Indicators

According to recent studies of Deloitte, a solid customization experience can bring 5-8x ROI on marketing expense and also can increase sales by 10% or more. Therefore, on both marketing and sales perspective, providing customized products is very interesting.

Here are the statistics from Fluid’s researchs which shows the possitive effects to business when implement an online customization platform:

  • Customers orders an average of 20-40% price premium over inline products
  • Shorten sales cycles by up to 75%
  • Boost average order value by up to 20%
  • Increase conversion rates by up to 200% for personalized products
  • Influence in-store sales by up to 50%
  • Reduce returns by up to 33%
  • Reduce sales channel sampling costs by up to 20%

How To Join This Potential Market?

Today, it’s much easier for printing companies who want to launch a customization program. Like the companies that we mentioned above, a strong customization system is an important requirement to find the success. Fortunately, creating an online designer system for website is easier than ever. If you are using WordPress for your site, you can consider using WordPress Printing Website Template with Online Design Tool. This is a complete solution for online printing company who want to create a perfect web-to-print website and also want to provide a powerful customization system.

Wordpress Printing Theme with Online Designer

If you are a Magento user, there is a new solution that helps you create a strong system which allows your customers to design their unique products. I would like to introduce you Magento Online Product Design Extension. This is the powerful tool for customizing T-shirt, Business cards, Smart phone and tablet cases, Pillows and etc… For more details about this product, please click this link below.

Online Design Extension for Magento

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