If you do a quick search on Google with the phrase “web-to-print” most likely, you will be rounded up with millions of citations. But if you narrow down your search to “web-to-print-solutions” the scope is lower. With dozens of viable solutions for your printing operations, it is clear why web to print as software is probably the best printing solution available on the marketplace.
You may be wondering – How do I figure out what is the best fit for my printing operation?
The first step certainly is determining what you want to accomplish. Whether it is a print eCommerce offering or an assessment to your shop, one thing is certain – your customers need it!
Speaking of your customers, their lives are always easier with ordering print projects through the web to print solution. Ordering on a self-service basis, offering templates for specific products like business cards or stationery is done at a glance.
In fact, sorting the whole information out through the Web is the main reason why one needs a web to print software solution. This solution is definitely a crossover between the traditional point of view – and the uprising and new digital business models.
Today, the web-to-print portals tend to fall into the following categories:
Print procurement – This style is the eCommerce style store where users buy print or related products. Such storefronts tend to allow ad-hoc uploads through client files or a complete customization of pre-loaded templates. Paying with credit card through a shopping cart interface, the print procurement follows easy guidance to a perfect result.
Marketing or brand management – Such web to print software solutions also fall under the eCommerce storefronts type. Although there are branded for a specific organization or purpose, the disctinction in these categories can be at a great level. Basically, it is what brand management focuses on – total brand uniqueness with provided templates and various artworks. Making every business special with adding colors and graphic items, these web to print solutions are simply packages that every brand should rely to.
Document management – Such self-services as web documents and storefronts are perfect for reprints, on-shelf product inventory and management as well as shipping. Unlike the branded storefronts mentioned above, these items offer true fulfillment capabilities – receiving instruction directly from customers and replenishing stock items by an authorized user based rules and conditions. The document management web to print solutions are therefore ideal for store owners who want accuracy and reliability at their software desk.
Workflow automation – Web to print solutions in the digital printing era offer tied components connected to the actual workflow of the client. This means that projects can be delivered in real time through the website – placed directly in the queue in front of the press.
Propress-centric solutions – such solutions have been around for a decade. Connected to the eCommerce storefronts, these systems include file delivery, preflight, soft proofing and approval. A typical example is the Kodak Prinergy prepress workflow solution.
All in all, the web to print digital software solutions has reshaped the digital world to an automated and integrated era of efficiency. It is no wonder why this niche is yet to be expanded – reaching new heights while effectively measuring success.