NekedStore, Hungary: web-to-print work on a packaging and promotional print catalogue
NekedStore is an online store in Budapest, Hungary. Netbase JSC's project records classify a custom web-to-print engagement for its packaging and promotional print catalogue from September 2023 to April 2025: an online designer, pricing logic and artwork tooling. Netbase JSC checked the live store on 2026-10-07; its catalogue today is photobook- and gift-led.
Start a project brief Explore servicesReviewed by CEO, Netbase JSC · Updated 7 Oct 2026
Who is NekedStore and what market does it serve?
NekedStore is an online store based in Budapest, Hungary. Netbase JSC's project records classify a custom web-to-print engagement for this client under packaging and promotional print, dated from September 2023 to April 2025. A read-only check of nekedstore.hu on 2026-10-07 found a Hungarian storefront with eleven further language variants, selling premium photobooks, personalised mugs, puzzles and event table-number cards, plus a white-label photobook-editor licence offered to other webshops and photographers.
The businesses named in these case studies are Netbase JSC clients; the web-to-print work described was delivered or designed by Netbase JSC, which operates Web2Print Solutions. Names, links and screenshots are shown with the operator's authorization and removed on request.
- Client
- NekedStore, Budapest, Hungary
- Status
- Delivered — live store, checked by Netbase JSC on 2026-10-07
- Store
- nekedstore.hu, Hungarian language with eleven further locale variants
- Platform
- Next.js today, no WooCommerce signature; records describe a WooCommerce-based project during the engagement
- Products
- Live today: photobooks, personalised mugs, puzzles and event table-number cards. Records classify the engagement itself under packaging and promotional print
- Work by Netbase JSC
- Online designer, catalogue setup, pricing logic, artwork upload, AI-assisted image processing, print-ready PDF output, storefront navigation, checkout and accounts
- Engagement period
- September 2023 to April 2025, about 1.6 years of dated, project-specific work
- Milestones
- Eight project-specific milestones and 106 project-specific tasks
How big is Hungary's online packaging and promotional print market?
Hungary's online shopping habit grew fast enough that a packaging or promotional print catalogue without a working storefront is now the exception. Eurostat recorded 79% of Hungarian internet users buying online in the three months before its 2024 survey, up from 42% in 2014, among the fastest-growing online-shopping markets the EU tracks.
The printing side of that catalogue is holding up better than most of Hungary's manufacturing. The Hungarian Central Statistical Office (KSH) reported that 2025 industrial production fell 3.2% overall, yet the wood-processing, paper-product and printing group was one of only two of thirteen manufacturing subsections to grow, up 1.7% for the year.
The packaging side sits inside a segment Hungary is still catching up on. Eurostat's packaging-waste statistics put Hungary's overall packaging recycling rate at 42.8% in 2023, one of only four EU countries below 50%, which keeps substrate and quantity choices a live commercial question for a Hungarian packaging seller, not just a design one.
What business problem does a store like this have to solve?
A packaging or promotional print buyer ordering online is usually ordering for a reason that will not wait: a corporate gift batch for an event, a wedding's worth of table cards, a seasonal run of branded mugs. Each item carries its own structural or imprint rule, a box's dieline and substrate, a mug's wrap and oven or dishwasher rating, a card's size and finish, and a buyer who is not a designer still needs a correct, producible file without a phone call.
The second constraint is reach. A Hungarian seller of packaging and promotional print sits next to Austria, Slovakia, Romania and Croatia, and NekedStore's own storefront exposes eleven language variants beyond Hungarian. A catalogue built for one language does not travel; a Central European seller has to carry buyer-facing language switching as a catalogue feature from the start, not bolted on once a second country's orders arrive.
What decisions and trade-offs shaped the project?
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Fixing reported defects on the live tool, not deferring them to a rebuild
Task records from mid-to-late 2024 name specific fixes: a font and text-tool defect, an online-designer defect, a print-ready PDF output defect and a storefront-navigation defect, each closed inside the same quarter rather than held for a future rewrite.
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Revisiting pricing logic repeatedly rather than freezing it at launch
Records show pricing-logic tasks opened in November 2023, February 2024 and December 2024, each a distinct addition, consistent with a catalogue whose options and quantity breaks kept changing.
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Adding AI-assisted image processing twice, a year apart, rather than treating photo preparation as a one-off script
A first task is dated October 2023 and a second December 2024. Customer photos feeding a mug, a book or a card typically need cropping, colour and resolution correction before they can print.
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Removing print production features late in the engagement, not continuing to add them
The last dated task that is not an artwork-upload item, closed 5 March 2025, removes print production features rather than adding more, a month before the record ends, consistent with the narrower, photobook-led catalogue the live store shows today.
How does an order move from product page to a production file?
A product page on nekedstore.hu, checked on 2026-10-07, sets out a buyer's path from choice to file; the project records describe the same shape of pipeline for the engagement's packaging and promotional catalogue.
- Choose the product and options A buyer picks a product, a photobook family, a mug or a table-number card today, or a box or a branded item in the packaging and promotional catalogue the records describe, and sets its size, material or finish.
- Add artwork The buyer uploads a photo or file, types text with the store's font tools, or lets the store's AI-assisted image processing clean up a submitted photo before it is placed.
- Price calculates from the choice Pricing logic, revisited across the engagement, turns the product, its options and the quantity into a price before checkout.
- Check the file before production A design that passes moves to a print-ready PDF and on to production; one that does not routes back to the artwork step rather than reaching the press.
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Product options
Size, material and finish, across the records' packaging and promotional lines and today's photobook and gift lines
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Price inputs
Product, option and quantity, recalculated through pricing-logic work added across three recorded dates
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Artwork rules
Customer-uploaded photos and text, with AI-assisted image processing on submitted photos
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File output
A print-ready file handed to production once the file check passes
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Integrations
A WooCommerce catalogue at the time of the records; a different, Next.js front end on the store checked in 2026
The failure modes this guards against are the ones task records name directly: a font or text-tool defect, an online-designer defect, an image-upload defect and a PDF-output defect, each logged against the live tool rather than discovered once an order had gone to print.
One live product illustrates the same shape today. NekedStore's personalised mug page sets a fixed volume, invites a customer's own photo, text or drawing, and markets the result as a corporate or family gift, the promotional-product half of the catalogue the records describe.
Netbase JSC maintains reusable web-to-print components - a browser-based online designer, rule-based print pricing templates, print-ready PDF output with CMYK conversion, bleed and trim, storefront connectors for WooCommerce, Shopify, Wix and custom stores, and a photobook and multi-page layout editor - which an engagement may reuse under their own licence terms. The catalogue, pricing and customer relationships belong to NekedStore.
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What was delivered over time?
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2023, Q3-Q4 (Sep-Dec)
Records open; AI-assisted image processing customised; pricing logic, storefront navigation and file-handling work added.
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2024, Q1-Q2 (Feb-Jun)
The online designer customised; catalogue setup, pricing logic and artwork upload added; font, text-tool and designer fixes.
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2024, Q3 (Jul-Sep)
Storefront-navigation and image-preview fixes; plugin maintenance and customer-account work opened, still unclosed here.
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2024, Q4 (Oct-Dec)
The heaviest quarter: artwork-upload, PDF-output and navigation fixes; designer, checkout and SEO work; a second AI-assisted image-processing task.
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2025, Q1-Q2 (Jan-Apr)
Designer testing; print production features removed 5 March 2025; the last task, unclosed, dated 8 April 2025.
Records list eight project-specific milestones and 106 tasks; twelve further records are administrative and left out of this timeline.
What does this record show, and what does it not?
It shows project-specific records of a custom web-to-print engagement for a Hungarian packaging and promotional print catalogue, September 2023 to April 2025, across eight milestones and 106 tasks, with repeated live fixes to the online designer, pricing logic and file output.
It does not show order volume, conversion or any revenue figure; none is measured to a published method and none is claimed here. It does not show today's store built on the same packaging and promotional catalogue: a read-only check on 2026-10-07 found a photobook- and gift-led store on different, Next.js-rendered infrastructure with no WooCommerce signature, consistent with a storefront rebuild (see web-to-print ecommerce integration) rather than an unchanged catalogue. Web2Print Solutions is the web-to-print engineering service of Netbase JSC. Delivery records cited on this site belong to Netbase JSC; where no delivered example of a capability is published, the page says so rather than implying a record.
What should a print business in this niche take from it?
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Treat a defect ticket as urgent even on a catalogue that is not safety-critical
A font, upload or PDF-output defect fixed the same quarter keeps a catalogue sellable; waiting for a rebuild does not.
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Keep pricing logic open for revision, not frozen at launch
A catalogue that adds products, options or quantity breaks needs pricing work on the same cadence.
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Budget for AI-assisted image steps to be revisited, not installed once
Customer photos vary too much for one pass of automated cropping or colour correction to stay right for long.
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Plan for your own platform to be replaced
A delivery record does not guarantee today's store runs the same way as an earlier engagement.
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Selling into more than one Central European country makes language a catalogue decision
It belongs in the initial build, not a later add-on.
Key takeaways
- NekedStore is a Hungarian online store; Netbase JSC's records classify a custom engagement for its packaging and promotional catalogue from September 2023 to April 2025.
- The engagement covered an online designer, pricing logic, artwork upload, AI-assisted image processing and print-ready PDF output, across eight milestones and 106 tasks.
- A 2026-10-07 check found the live store selling photobooks and personalised gifts on different front-end infrastructure, not the packaging and promotional lineup the records classify.
- The last recorded task removed print production features in March 2025, consistent with a narrower catalogue rather than one that kept expanding.
- No order volume, conversion or revenue result is claimed for the store.
How could a similar project start?
If you run a packaging, promotional-product or personalised-gift store and want the same kind of record, send a project brief listing your current product families, whether pricing already varies by option or quantity, and which buyer languages need handling from launch. Packaging structure and dieline rules are covered on web-to-print for packaging and label converters and packaging design with 3D mockup; imprint-area rules for mugs and other promotional items sit under promotional product and gift designer, and the photobook logic behind today's NekedStore catalogue is on photobook editor and print-ready book output. A related Central European record is the E.grami case study in Poland; every case study is indexed on the evidence hub.
Frequently asked questions
Records classify the engagement that way to April 2025. A 2026-10-07 check found the live store selling photobooks, mugs, puzzles and event cards instead.
The project-specific records run to April 2025. The live store checked in 2026 runs on different front-end infrastructure with no WooCommerce signature.
Task records describe image-upload and designer defects as items fixed on the live tool, consistent with the file check described above.
Both, at different points: the engagement-era records classify packaging and promotional print, while the live store today is photobook- and gift-led.
No. No order volume, conversion or revenue result is measured to a published method, so none is claimed.
The store's own navigation exposes eleven further language variants, relevant to what a Central European print business needs from its storefront.
References (5)
- Netbase JSC project records for nekedstore.hu (custom web-to-print project, eight project-specific milestones, September 2023 to April 2025), reviewed 2026-10-07.
- NekedStore public store, nekedstore.hu, read-only check of the homepage, product pages and B2B page from Hanoi, Vietnam, accessed 2026-10-07.
- Hungarian Central Statistical Office (KSH), "Ipar, 2025. december (gyorstájékoztató)", ksh.hu/gyorstajekoztatok/ipa/ipa2512.html, accessed 2026-10-07.
- Eurostat, "Online shopping in the EU keeps growing", published 2025-02-20, ec.europa.eu/eurostat/web/products-eurostat-news, accessed 2026-10-07.
- Eurostat, "Packaging waste statistics", Statistics Explained, data extracted 10 October 2025, ec.europa.eu/eurostat/statistics-explained, accessed 2026-10-07.