Print price calculator: option, quantity and size pricing in your store
The W2P Solution print price calculator prices each print product from rules you set for options, quantities and sizes. Buyers see the price update while they choose, in the store and in the designer, and the order keeps the price they accepted. Netbase sets up your first products with their pricing rules, so no spreadsheet or custom build is needed.
Start a project brief Explore servicesReviewed by CEO, Netbase JSC · Published 20 Oct 2026 · Updated 20 Oct 2026
Can the store price my print products without a spreadsheet or a custom build?
Yes, for flat print products. Every W2P Solution edition includes print pricing rules across options, quantities and sizes. A rule belongs to one product. You decide how paper, finish, size and quantity change the price of that product, and the store applies the rule every time a buyer configures it. Nobody types a quote by hand, and no developer has to be commissioned for a standard price list.
How does the print price calculator work?
The merchant defines the pricing rules per product. Buyers do not see the rules; they see the result. As a buyer changes an option, picks a size or moves to a different quantity, the price shown updates straight away. The same live price follows the buyer into the online product designer, so the number on screen while designing matches the number at checkout.
When the buyer places the order, the order keeps the price the buyer accepted. A later change to a rule affects new configurations, not orders already placed. That order then moves on to the print order workflow, where it is produced and tracked.
What does a pricing rule look like?
Take a flyer as a structural example. The rule has three parts:
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Size
A5 or A4, each with its own pricing logic.
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Options
Paper type and finish, each choice adjusting the price of the configuration.
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Quantity breaks
Steps at 250, 500 and 1000, so a larger run moves into a different pricing band.
The merchant fills in the values for each part when the product is set up. The page deliberately shows structure only: rule values are the merchant's own business and differ for every print shop. For the thinking behind break points, see quantity break print pricing.
How do a spreadsheet quote, store rules and a pricing engine compare?
| Approach | Who prices the order | Best suited to | Main limit |
|---|---|---|---|
| Spreadsheet quote | A person, per enquiry | Occasional or one-off jobs | Slow, and the buyer waits for an answer |
| W2P Solution pricing rules | The store, as the buyer chooses | Flat print products with options, sizes and quantity breaks | Limited to what a rule set over options, quantities and sizes can express |
| Commissioned pricing engine | Custom logic built for your cost model | Complex or externally driven cost calculation | Scoped, built and quoted as a project |
The middle row is what a subscription gives you. The first and last rows are the situations where a subscription rule set is not the right fit.
What does a B2B buyer get on top?
The B2B Procurement edition adds contract pricing per organisation and quotes for requests that need a human answer. Those features are described on the B2B Procurement page. Option, quantity and size pricing is the foundation they build on, because B2B Procurement includes everything in Retail.
When do you need a pricing engine instead?
Pricing rules cover a catalogue where the price follows from options, quantities and sizes. Some print businesses price differently. If your costs come from a management information system, depend on imposition or machine time, or must be fetched from an external cost feed, a rule set per product cannot express that logic. That is the scope of a commissioned print pricing engine: custom engineering around your cost model, scoped and quoted separately from the subscription. If you are unsure which side of the line you are on, describe your products in a project brief.
What is supported today, and who sets it up?
The first release of W2P Solution supports flat print products such as cards, flyers and posters. Further product types are planned and are not part of the current plans, so confirm that your products fit before you subscribe.
The Netbase team sets up every store. There is no self-serve setup wizard in the first version. The team enters your first products in batches, including their pricing rules, and hands the store over within 7 business days. How plans are structured is explained on the pricing page.
Key takeaways
- Pricing rules are set per product for options, quantities and sizes.
- The buyer sees the price update while choosing, in the store and in the designer.
- The order keeps the price the buyer accepted.
- The first release covers flat print products such as cards, flyers and posters.
- Costs driven by an MIS, imposition, machine time or an external feed need a commissioned pricing engine.
Discuss your web-to-print project
Frequently asked questions
Can buyers see the price before they add a product to the basket?
Yes. The price updates as the buyer changes options, size and quantity, so it is visible throughout the choosing process.
If I change a pricing rule, does it change orders already placed?
No. The order keeps the price the buyer accepted when they placed it.
Who enters the pricing rules for my first products?
The Netbase team sets up your first products, including their pricing, as part of the store set-up.
Can I price products other than cards, flyers and posters?
The first release supports flat print products such as cards, flyers and posters. Other product types are planned but are not part of the current plans.
Does the calculator support contract pricing for business customers?
The B2B Procurement edition includes contract pricing per organisation, alongside quotes.
References (2)
- W2P Solution core product specification, sections 2.1 and 4.7, accessed 2026-10-20 (internal).
- W2P Solution owner pricing and setup decision, 2026-10-18 (internal), accessed 2026-10-20.