W2P Solution Retail: a branded print store on a yearly plan
W2P Solution Retail is an online print store for print shops, photo and gift sellers and promotional product sellers, sold as a yearly plan. It includes a branded storefront, a built-in designer, print pricing rules, a production queue and automatic upgrades. The Netbase team sets the store up and hands it over within seven business days.
Start a project brief Explore servicesReviewed by CEO, Netbase JSC · Published 20 Oct 2026 · Updated 20 Oct 2026
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Who is Retail for?
Retail is built for print shops, photo and gift sellers, and promotional product sellers who want to sell personalised print online without commissioning custom software. A subscriber runs the store under its own brand: name, logo, colours and the emails and designer their customers see all carry the subscriber's identity, not Netbase's or W2P's.
What does a customer actually do on a Retail store?
A buyer browses a personalisable catalogue, opens the built-in online designer to upload artwork or edit a template, and sees a price that updates as they change quantity, size or options. Checkout runs through a hosted payment page connected to the subscriber's own payment account. On payment, the store generates a print-ready PDF for the order and places it in a production queue with a visible status, from received through to shipped.
What is included?
- A personalisable product catalogue
- A built-in online designer for the store's customers
- Print pricing rules across options, quantities and sizes
- Hosted-payment checkout connected to the subscriber's own payment account
- A print-ready PDF generated automatically for every order
- A production queue with order status
- Store branding carried through the storefront, the designer and transactional email
- Store setup by the Netbase team, including 10 set-up products in the plan and handover within 7 business days
How does Retail compare with the other editions?
| Capability | Retail | B2B Procurement | Marketplace |
|---|---|---|---|
| Storefront, designer and print pricing | Included | Everything in Retail | Everything in Retail |
| Hosted-payment checkout | Included | Included | Included |
| Organisations, approval chains and budgets | Not included | Added | Not included |
| Contract pricing and reorder | Not included | Added | Not included |
| Vendor accounts and order routing | Not included | Not included | Added |
| Typical subscriber | Independent print shop or online print seller | Enterprise buyer or its printer | Print network or multi-producer platform |
A subscriber that later needs procurement controls or vendor routing moves to B2B Procurement or Marketplace; each one includes everything Retail does, so nothing already configured is lost.
How does hosting and setup work?
The Netbase team sets up every Retail store; subscribers do not set the store up themselves. The store is handed over within 7 business days. The plan includes 10 set-up products, which the team enters in batches of up to 10 with two revision rounds per batch, alongside the store profile, branding, payment connection, shipping and tax. The yearly plan includes managed hosting on Netbase VPS, backed up and kept current on the automatic stable-upgrade channel; Netbase Cloud and on-premise hosting are quoted separately, as described on the platform hub.
What happens to your store if you leave?
A subscriber can export its full store data (database, files and print files) if it ever leaves. The plan is billed yearly through PayPal and renews automatically each year at the same amount until cancelled. A cancelled plan keeps running to the end of the paid year, and fees already paid are not refunded; the full data export stays available. How W2P Solution is priced explains the plan structure; current yearly plan details are given on request through a project brief. To see the store before you decide, book a guided demo through the demo page; a view-only demo store will open later.
Where does Retail stop, and custom engineering start?
Retail is one fixed feature set shared by every subscriber on the edition, on a yearly plan and set up by the Netbase team in days rather than scoped and built. A seller whose pricing model needs a rule the edition does not express, or whose catalogue needs a configurator built around a specific product geometry, is better served by a commissioned build. Print product configurator describes that custom-engineering scope; send a project brief if that is closer to what you need than a subscription edition.
Frequently asked questions
Yes, once it is verified, in addition to the subdomain every store starts with.
Yes. Checkout is hosted, but it connects to the subscriber's own payment account rather than Netbase's.
The Netbase team. The plan includes 10 set-up products, entered in batches of up to 10 with two revision rounds per batch.
Request it through B2B Procurement or Marketplace if it is a procurement or routing need, or send a project brief describing it if it is neither.
References (2)
- W2P Solution owner pricing and setup decision, 2026-10-18 (internal), accessed 2026-10-20.
- docs/strategy/w2p-solution-core-product-spec.md, section 2.1, accessed 2026-10-16.