Reprotel, Spain: online design and artwork upload for a Madrid print shop
Reprotel is a Madrid print shop selling business cards, stationery, flyers, labels, posters and bound work online in Spanish. Its WooCommerce store lets a customer either upload finished artwork or design online in the browser, using web-to-print components delivered by Netbase JSC. The store was live when checked on 2026-09-30.
Start a project brief Explore servicesReviewed by CEO, Netbase JSC · Updated 30 Sep 2026
Who is Reprotel and what market does it serve?
Reprotel is a digital print shop in Madrid, Spain, operated by Reprotel Madrid S.L.U. Its public store, reprotel.com, is written in Spanish and sells to businesses, students and private customers across mainland Spain. The catalogue visible on 2026-09-30 covered business cards and stationery, flyers and folded leaflets, PVC cards and accreditations, labels and stickers, posters, calendars, low-cost copies, bound theses and dissertations, magazines and books, wedding stationery, photo printing, hospitality print and branded merchandise.
The businesses named in these case studies are Netbase JSC clients; the web-to-print work described was delivered or designed by Netbase JSC, which operates Web2Print Solutions. Names, links and screenshots are shown with the operator's authorization and removed on request.
- Client
- Reprotel (Reprotel Madrid S.L.U), Madrid, Spain
- Status
- Delivered — live store, checked 2026-09-30
- Store
- reprotel.com, Spanish language
- Platform
- WordPress with WooCommerce (visible in the public page source)
- Products
- Business cards, stationery, flyers, labels and stickers, posters, bound documents, merchandise
- Work by Netbase JSC
- Custom web-to-print project: online designer and the upload-or-design ordering step
- Engagement period
- Project records from July 2023 to June 2026, following an earlier store setup record from January 2023
What problem did the store need to solve?
A general print shop sells dozens of products, and its customers arrive in two very different states. Some have a finished PDF from a designer and only need to send it. Others have a logo, a few lines of text and no design software. A store that serves only the first group turns the second group away, or pushes them into email back-and-forth that the shop's staff must handle by hand.
Reprotel's store makes that choice explicit on the product page. The customer picks "upload your files" for finished artwork or data-merge files, or "design online" to start from a blank canvas in the browser. The page also tells the customer that additional files should be uploaded first before returning to the online design step, which is the kind of ordering detail that prevents a half-finished job reaching the shop.
What did Netbase JSC deliver?
Netbase JSC's project records classify the reprotel.com work as a custom web-to-print project, following an earlier store setup record for the same client. What a visitor can see today is the result on the product pages: the upload-or-design choice, and a browser-based design tool that the store presents to its customers as a free design tool.
The web-to-print layer covers the steps before an order reaches the shop's own production:
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Artwork intake
An upload path for finished artwork and data-merge files, one file at a time.
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Online design
A browser editor that starts from a blank canvas for customers without artwork.
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Ordering sequence
Guidance on the product page so extra files and online design are combined in the right order.
The catalogue, prices, the shop's instant online quote, its free file check, shipping and customer service belong to Reprotel. This record does not claim that Netbase JSC built the store's pricing or its fulfilment. Netbase JSC maintains reusable web-to-print components, including a browser-based online designer, rule-based print pricing templates, print-ready PDF output and storefront connectors for WooCommerce, which an engagement may reuse under their own licence terms.
What does this record show, and what does it not?
It shows a general print catalogue in Spanish running an online designer and an artwork upload path side by side on a WooCommerce store that has been in use for several years. A buyer can open reprotel.com, choose a product and see the two paths.
It does not show traffic, orders, conversion or revenue. None was measured to a published method, and none is claimed. It does not show every task in the engagement; the project records hold more detail than this page repeats. Web2Print Solutions is the web-to-print engineering service of Netbase JSC. Delivery records cited on this site belong to Netbase JSC; where no delivered example of a capability is published, the page says so rather than implying a record.
Key takeaways
- Reprotel is a Madrid print shop whose Spanish WooCommerce store was live on 2026-09-30.
- Customers choose between uploading finished artwork and designing online in the browser.
- Netbase JSC's records classify the work as a custom web-to-print project running from 2023 to 2026.
- The store's catalogue, prices, quotes and fulfilment belong to Reprotel, not to Netbase JSC.
- No traffic, sales or conversion result is claimed for the store.
Our view
Position of the CEO, Netbase JSC, dated 2026-09-30. Most general print shops treat the online designer as a feature to switch on across the whole catalogue. We think that is backwards. The first decision is which customers arrive with finished files and which do not, product by product, and the ordering step should say so plainly. A shop that sells both dissertations and business cards needs a clean upload path for the first and a design path for the second, and a store that forces one path on every product frustrates half its buyers. Reprotel's product pages put that choice in front of the customer, which is the part of this project we would reuse first.
How could a similar project start?
If you run a general print shop and want the same two paths, send a project brief that lists your top ten products, says which of them customers usually order with finished artwork, and names your store platform. That list decides where an online product configurator belongs and where a strict upload with print-ready PDF checks is the better answer. If your store runs on WooCommerce, read WooCommerce web-to-print first. More client-operated stores are listed on live web-to-print stores, and every case study is indexed on the evidence hub.
Frequently asked questions
Yes. The store is public. Open a product such as business cards and choose the design online option. Nothing on this page requires an account, and no order needs to be placed to see the step.
This record does not claim it. The store shows an instant online quote, but the case study only attributes the upload and online design steps described above.
Reprotel sells in Spain, so its store is in Spanish. This case study is written in English, and the product names above are translated descriptions, not the store's own labels.
References (3)
- Netbase JSC project records for reprotel.com (custom web-to-print project) and the earlier store setup record, reviewed 2026-09-30.
- Reprotel public store, reprotel.com, read-only check from Hanoi, Vietnam, accessed 2026-09-30.
- WooCommerce documentation, woocommerce.com/documentation, accessed 2026-09-30.