Reprotel, Spain: online design and artwork upload for a Madrid print shop
Reprotel is a Madrid print shop selling business cards, stationery, flyers, labels, posters and bound work online in Spanish. Its WooCommerce store lets a customer either upload finished artwork or design online in the browser, using web-to-print components delivered by Netbase JSC. The store was live when checked on 2026-09-30.
Start a project brief Try the live demoReviewed by CEO, Netbase JSC · Published 30 Sep 2026 · Updated 6 Nov 2026
At a glance
- Spain
- Country
- Commercial print
- Niche
- WooCommerce
- Platform
Business and technical profile
Business profile
- Business
- Digital print shop in Madrid serving businesses, students and private customers
- Location
- Madrid, Spain
- Market
- Mainland Spain
- Store language
- Spanish
- Sales model
- Online store with online design or file upload, an instant online quote and a free file check
Technical stack
- Platform
- WordPress with WooCommerce, visible in the public page source
- File routes
- A panel on the product page offers: send files later, upload files, design online from a blank canvas, or start from a template
- Order of steps
- The page tells the buyer to upload extra files first and return to the online design step afterwards
- Delivered by Netbase JSC
- Online designer fixes and customisation, product catalogue setup, performance and SEO work, storage and file handling, payment and affiliate features and a migration, as recorded in the project tasks
- Catalogue data
- Product and category counts read from the store's public catalogue API
Product names and logos belong to their owners and identify the technology only; no partnership or endorsement is implied.
The project in numbers
- 280 products in the live catalogue Observed 2026-11-06
- 63 catalogue categories and subcategories Observed 2026-11-06
- 4 release milestones Online designer, catalogue setup, performance and SEO, migration; all completed
- 25 delivery tasks in the project record Thirteen administrative tasks excluded
- 8 online designer tasks Build, customise, fix and test
- 2023–2026 engagement in the project records From July 2023 to June 2026
How a Reprotel customer orders
The ordering path on the live store, read on 2026-11-06.
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Choose a product
The Spanish product menu covers business cards, flyers, PVC cards, labels, posters, calendars, hospitality menus, wedding stationery and merchandise.
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Set options and quantity
PVC card pages state they can be ordered from one unit and show the product options before the file step.
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Pick a file route
The file panel offers: send files later, upload files, design online from a blank canvas, or use a template.
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Combine routes in order
The page guides the buyer to upload any extra files first, then return to the online design step.
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Use data merge for batches
For many cards from one design, the buyer uploads a model card and a spreadsheet of the variable data.
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Approve a sample on multi-unit orders
The PVC card page says one sample is printed and shown by photo or video before the run continues.
Gallery
Who is Reprotel and what market does it serve?
Reprotel is a digital print shop in Madrid, Spain, operated by Reprotel Madrid S.L.U. Its public store, reprotel.com, is written in Spanish and sells to businesses, students and private customers across mainland Spain. The catalogue visible on 2026-09-30 covered business cards and stationery, flyers and folded leaflets, PVC cards and accreditations, labels and stickers, posters, calendars, low-cost copies, bound theses and dissertations, magazines and books, wedding stationery, photo printing, hospitality print and branded merchandise.
- Reprotel (Reprotel Madrid S.L.U), Madrid, Spain
- Client
- Delivered — live store, checked 2026-09-30
- Status
- reprotel.com, Spanish language
- Store
- WordPress with WooCommerce (visible in the public page source)
- Platform
- Business cards, stationery, flyers, labels and stickers, posters, bound documents, merchandise
- Products
- Custom web-to-print project: online designer and the upload-or-design ordering step
- Work by Netbase JSC
- Project records from July 2023 to June 2026, following an earlier store setup record from January 2023
- Engagement period
What problem did the store need to solve?
A general print shop sells dozens of products, and its customers arrive in two very different states. Some have a finished PDF from a designer and only need to send it. Others have a logo, a few lines of text and no design software. A store that serves only the first group turns the second group away, or pushes them into email back-and-forth that the shop's staff must handle by hand.
Reprotel's store makes that choice explicit on the product page. The customer picks "upload your files" for finished artwork or data-merge files, or "design online" to start from a blank canvas in the browser. The page also tells the customer that additional files should be uploaded first before returning to the online design step, which is the kind of ordering detail that prevents a half-finished job reaching the shop.
What did Netbase JSC deliver?
Netbase JSC's project records classify the reprotel.com work as a custom web-to-print project, following an earlier store setup record for the same client. What a visitor can see today is the result on the product pages: the upload-or-design choice, and a browser-based design tool that the store presents to its customers as a free design tool.
The web-to-print layer covers the steps before an order reaches the shop's own production:
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Artwork intake
An upload path for finished artwork and data-merge files, one file at a time.
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Online design
A browser editor that starts from a blank canvas for customers without artwork.
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Ordering sequence
Guidance on the product page so extra files and online design are combined in the right order.
The catalogue, prices, the shop's instant online quote, its free file check, shipping and customer service belong to Reprotel. This record does not claim that Netbase JSC built the store's pricing or its fulfilment. Netbase JSC maintains reusable web-to-print components, including a browser-based online designer, rule-based print pricing templates, print-ready PDF output and storefront connectors for WooCommerce, which an engagement may reuse under their own licence terms.
What does this record show, and what does it not?
It shows a general print catalogue in Spanish running an online designer and an artwork upload path side by side on a WooCommerce store that has been in use for several years. A buyer can open reprotel.com, choose a product and see the two paths.
It does not show traffic, orders, conversion or revenue. None was measured to a published method, and none is claimed. It does not show every task in the engagement; the project records hold more detail than this page repeats. Web2Print Solutions is the web-to-print engineering service of Netbase JSC. Delivery records cited on this site belong to Netbase JSC; where no delivered example of a capability is published, the page says so rather than implying a record.
Key takeaways
- Reprotel is a Madrid print shop whose Spanish WooCommerce store was live on 2026-09-30.
- Customers choose between uploading finished artwork and designing online in the browser.
- Netbase JSC's records classify the work as a custom web-to-print project running from 2023 to 2026.
- The store's catalogue, prices, quotes and fulfilment belong to Reprotel, not to Netbase JSC.
- No traffic, sales or conversion result is claimed for the store.
How could a similar project start?
If you run a general print shop and want the same two paths, send a project brief that lists your top ten products, says which of them customers usually order with finished artwork, and names your store platform. That list decides where an online product configurator belongs and where a strict upload with print-ready PDF checks is the better answer. If your store runs on WooCommerce, read WooCommerce web-to-print first. More client-operated stores are listed on live web-to-print stores, and every case study is indexed on the evidence hub. The wider shop view is on commercial print shop software.
Frequently asked questions
Can I try the online designer on Reprotel's store?
Yes. The store is public. Open a product such as business cards and choose the design online option. Nothing on this page requires an account, and no order needs to be placed to see the step.
Did Netbase JSC build Reprotel's instant price quote?
This record does not claim it. The store shows an instant online quote, but the case study only attributes the upload and online design steps described above.
Why is the store in Spanish when this site is in English?
Reprotel sells in Spain, so its store is in Spanish. This case study is written in English, and the product names above are translated descriptions, not the store's own labels.
References (3)
- Netbase JSC project records for reprotel.com (custom web-to-print project) and the earlier store setup record, reviewed 2026-09-30.
- Reprotel public store, reprotel.com, read-only check from Hanoi, Vietnam, accessed 2026-09-30.
- WooCommerce documentation, woocommerce.com/documentation, accessed 2026-09-30.
The businesses named in these case studies are Netbase JSC clients; the web-to-print work described was delivered or designed by Netbase JSC, which operates Web2Print Solutions. Names, links and screenshots are shown with the operator's authorization and removed on request.
Insight and lessons from this project
Position of the CEO, Netbase JSC, from the project record and the live store on 2026-11-06.
- Hospitality (70 products), corporate clients (50) and brochures (35) are the three largest groups in a 280-product range, so the design step has to serve repeat business users as well as one-off buyers; that is why the file-route panel sits on every product page.
- Eight online designer tasks and four release milestones show where the engineering went: the designer was fixed and customised in stages, then catalogue setup, performance and SEO and a migration followed.
- Upload and design are separate routes with an explicit order of steps. That guidance is a workflow rule built into the product page, which prevents half-finished jobs reaching the shop.
- Data merge for PVC cards turns a spreadsheet into a batch of personalised cards. It is a production feature an off-the-shelf editor would not give a card printer by default.
- A multi-year engagement from 2023 to 2026 with performance, storage and file handling tasks shows the long tail of a custom store: file volumes and speed matter more as the catalogue grows.
Related services, solutions and insights
- Service Print product configurator engineering
- Service Variable data print pipeline engineering
- Service Print-ready PDF and prepress automation
- Industry Web-to-print for commercial printers
- Integration Web-to-print on WooCommerce
- Guide Automated preflight: designing pass and fail rules for print files
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