BoxProtec, France: an online print store with a designer and pricing rules
BoxProtec is a French manufacturer and online store selling personalised equestrian equipment: box curtains, signage, embroidered textile and prize-giving plaques, with a product designer and variant-based pricing. Netbase JSC's records hold custom web-to-print work on product preview, pricing logic and the designer, from July 2024 to December 2025. The store was live on 2026-10-07.
Start a project brief Explore servicesReviewed by CEO, Netbase JSC · Updated 7 Oct 2026
Who is BoxProtec and what market does it serve?
BoxProtec is a French manufacturer of personalised equestrian equipment. Its store, boxprotec.fr, is written in French and describes itself as a French manufacturer whose products are made in France. On 2026-10-07 the catalogue covered breathable box-door curtains and stable textiles, embroidered and printed clothing for riders, directional, warning and prohibition signage for equestrian facilities, saddle pads, transport and grooming bags, planning boards and arena equipment, and prize-giving plaques, medals and trophies.
Each product page sets its price by variant: a buyer picks an attribute such as background colour before the page shows the figure for that combination, rather than one price for every option. Artwork reaches the product through an uploaded file or a browser-based online designer, the store's own step for placing text, a crest or a photo on the chosen item.
The businesses named in these case studies are Netbase JSC clients; the web-to-print work described was delivered or designed by Netbase JSC, which operates Web2Print Solutions. Names, links and screenshots are shown with the operator's authorization and removed on request.
- Client
- BoxProtec, France
- Status
- Delivered — live store, checked by Netbase JSC on 2026-10-07
- Store
- boxprotec.fr, French language
- Platform
- WordPress with WooCommerce and Elementor (visible in the public page source)
- Products
- Box-door curtains and stable textiles, embroidered and printed clothing, equestrian-facility signage, saddle pads and transport bags, prize-giving plaques and trophies
- Work by Netbase JSC
- Custom web-to-print projects: fixes and later integration work on product preview and images, pricing logic and the online designer
- Engagement period
- Project records from July 2024 to December 2025, about 1.4 years of dated, project-specific work
- Milestones
- Seven project-specific milestones and eighteen project-specific tasks, across two linked project records for the same store
How big is France's equestrian equipment and print niche?
France counted 995,700 equidae in 2025, held across 9,682 equestrian establishments and ridden by 648,300 licensed riders, according to the IFCE's Annuaire ÉCUS 2025 as summarised by the French Ministry of Agriculture. The same release counts 26,300 specialised equine businesses with a combined turnover of 6.2 billion euros. A buyer base this size, spread across thousands of stables rather than a few large accounts, is why a catalogue built on variant options and a repeatable designer scales better than custom quotes.
On the supply side, the GMI (Groupement des Métiers de l'Impression et de la Communication), the French trade body for printing and graphic communication, counts 3,562 companies and 44,152 employees across printing, bookbinding and screen printing, including 436 screen-printing businesses - the segment equestrian signage and embroidered textile sit inside.
What business problem does an online equestrian-equipment store have to solve?
A rider or a stable orders a box curtain, a cap or a prize plaque expecting it personalised: a horse's name, a stable's colours or a club's crest. That step cannot be a generic template shared across every buyer, because the point of the purchase is that it is specific to one horse or one stable.
The catalogue also spans very different product types: soft stable textiles, rigid signage, embroidered clothing and cast or engraved award pieces. Each carries its own options and production method, so a single product form that fits one tends to under-serve the others. A buyer picking a background colour on a curtain is choosing a different option from a buyer specifying a sign's wording, and pricing has to follow the variant actually chosen rather than a flat catalogue price.
Finally, most buyers are not graphic designers. A stable owner wants a curtain with a horse's name in a chosen colour, not a blank canvas and a set of design tools to learn. Without a store-side designer or a validated upload path, every personalised order risks becoming an email exchange over artwork before it can be produced at all.
What decisions and trade-offs shaped the project?
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Fixing the live store's preview, pricing and designer, not deferring them to a rebuild
Netbase JSC's records name these three areas repeatedly across 2024 and 2025. Each was fixed on the running store.
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Keeping the server runtime current rather than leaving it fixed
The records show PHP and server-runtime work in both August and December 2024. It was revisited more than once in the same year.
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Returning to integrate rather than treating 2024 as the end of the engagement
After the 2024 fixes, the record shows a quieter period before a further round in October and November 2025 covering the catalogue, the preview, the designer and performance and SEO. Scope grew into a second round rather than closing after the first.
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Pausing a proposed scope change
One 2025 milestone, recorded only as a scope item to remove, is logged as on hold rather than completed.
How does an order move from product page to production?
A read-only check of boxprotec.fr's product pages on 2026-10-07 sets out the buyer's path from product page to checkout.
- Choose size and colour on the product page; the catalogue prices by variant rather than by one fixed figure for every option.
- See the price for that variant before anything else is chosen, so the figure already reflects the exact size and colour picked.
- Add artwork: upload a file or open the online designer to place text, a crest or a photo on the product in the browser.
- Preview the design on the product before it is added to the cart.
- Add it to the cart and check out once the preview looks right; a design that does not look right goes back to the designer for another edit. After checkout, production is BoxProtec's own.
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Product options
Size and background colour as priced variants; wording, crest and photo placement set in the designer
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Price inputs
Product, size and colour variant; the figure shown updates with the combination chosen before artwork is added
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Artwork rules
A browser-based online designer, or an uploaded image file, feeding the same on-product preview
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File output
The design previewed on the product before it is added to the cart; production after checkout is BoxProtec's own
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Integrations
A WooCommerce catalogue and checkout, with variant attributes
The failure modes this build guards against are the ones Netbase JSC's own records name directly: a broken product preview, pricing logic that returns the wrong figure for a variant, and a designer that will not open, save or place artwork correctly. The on-product preview matters for this catalogue in particular: a personalised name, crest or wording error on a curtain, an embroidered garment or a plaque cannot be corrected after production the way a simple reprint can, so the buyer sees the design on the product before ordering.
Netbase JSC maintains reusable web-to-print components - a browser-based online designer, rule-based print pricing templates, print-ready PDF output with CMYK conversion, bleed and trim, and storefront connectors for WooCommerce, Shopify, Wix and custom stores - which an engagement may reuse under their own licence terms. The catalogue, pricing rules, production and customer relationships belong to BoxProtec.
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What was delivered over time?
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2024, Q3 (Jul-Sep)
Fixes to product preview and images, pricing logic and the online designer; a separate fix to ordering and checkout on a linked project record for the same store; PHP and server-runtime work; fixes to fonts and text tools.
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2024, Q4 (Oct-Dec)
A further PHP and server-runtime fix, and another fix to the online designer.
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2025, Q1 (Jan)
A further fix to the online designer.
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2025, Q4 (Oct-Dec)
Fixes to product catalogue setup and product preview and images, then integration work on performance and SEO, product preview and images, and the online designer; one proposed scope-removal item logged as on hold rather than completed.
Netbase JSC's project index holds two linked project records for this client, both pointed at boxprotec.fr; administrative items are excluded, and this timeline lists only project-specific milestones and tasks.
What does this record show, and what does it not?
It shows a French equestrian-equipment store running variant-based pricing, a preview and a browser-based online designer, with dated fix and integration work from July 2024 to December 2025, and a live store when checked on 2026-10-07.
It does not show order volumes, conversion or any revenue figure; none is measured to a published method and none is claimed. It does not show who built the store before July 2024, and one 2025 milestone title is withheld because it names identifying or sensitive detail not needed to describe the work. Web2Print Solutions is the web-to-print engineering service of Netbase JSC. Delivery records cited on this site belong to Netbase JSC; where no delivered example of a capability is published, the page says so rather than implying a record.
What should a print business in this niche take from it?
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Price by the variant actually chosen, not by the product alone
A size or colour change should update the figure shown before artwork is added, not at checkout.
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Treat the designer, the pricing and the preview as the parts most likely to need attention after launch
They are what a buyer touches on every order, which is also why defects surface there first.
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Keep the runtime current on a schedule, not only when something breaks
Revisiting server and language-runtime compatibility more than once a year is maintenance, not failure.
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Put personalised detail through a check before the workshop, not after
A name, crest or wording error on a cut, embroidered or cast product cannot be fixed the way a simple reprint can.
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Expect scope to return in rounds
A quiet period between a fix round and an integration round is normal for a catalogue that keeps selling while it is extended.
Key takeaways
- BoxProtec is a French manufacturer of personalised equestrian equipment whose store was live on 2026-10-07.
- Its catalogue prices by variant - size and colour - and offers both an uploaded-file route and a browser-based online designer.
- Netbase JSC's records hold fix and integration work on product preview, pricing logic and the online designer, from July 2024 to December 2025, across two linked project records.
- One proposed 2025 scope change was logged as on hold rather than carried out.
- No order volume, conversion or revenue result is claimed for the store.
How could a similar project start?
If you sell personalised equestrian, signage or embroidered-textile products and want the same structure, send a project brief that lists your top product variants, which already price correctly per combination, and whether buyers upload finished artwork, use a designer, or both. Signage sizing and finishing rules are covered on banner and signage configurator, and artwork placement on embroidered items on promotional product designer. Variant pricing logic sits under print pricing engine, and the designer and preview step under print product configurator. Catalogue-width problems are covered on web-to-print for commercial printers. A related record is the Reprotel case study in Spain; every case study is indexed on the evidence hub.
Frequently asked questions
This page does not publish a buyer breakdown. The catalogue covers products aimed at riders, stables and equestrian facilities; the store's own pages are the source for who it sells to.
Netbase JSC's records name the designer as one of the areas revisited for fixes in 2024 and 2025.
The project-specific records begin in July 2024 and cover fixes and later integration work on preview, pricing and the designer, not the store's original build or everything visible on it today.
One 2025 milestone contains identifying or sensitive detail not needed to describe the engagement, so its title is withheld rather than published.
Both combine an upload path with an online design step, but Reprotel sells general print products in Spain while BoxProtec sells personalised equestrian equipment and signage in France.
References (5)
- Netbase JSC project records for boxprotec.fr (two linked custom web-to-print projects, seven project-specific milestones, July 2024 to December 2025), reviewed 2026-10-07.
- BoxProtec public store, boxprotec.fr, read-only check of the homepage, robots.txt, sitemaps and product pages from Hanoi, Vietnam, accessed 2026-10-07.
- Ministère de l'Agriculture, de l'Agro-alimentaire et de la Souveraineté alimentaire, "Infographie - La filière équine" (citing the IFCE's Annuaire ÉCUS 2025), published 2026-02-25, agriculture.gouv.fr/infographie-la-filiere-equine, accessed 2026-10-07.
- GMI (Groupement des Métiers de l'Impression et de la Communication), "Les chiffres de la filière", gmi.fr/les-chiffres-de-la-filière, accessed 2026-10-07.
- WooCommerce documentation, woocommerce.com/documentation, accessed 2026-10-07.